Find Your Perfect
Find Your Perfect was a seasonal campaign for eBay Fashion that celebrated real women and their real styles. It told its story through diversity in ethnicity, age, and body types, and inspired everyone to mix and match diverse looks at all price levels.
The strategy aimed to elevate the onsite experience to attract fashion enthusiasts and engage eBay loyalists.
The women and links to their stories are presented front and center, in images featuring bold colors and textures to contrast against the sophisticated and classic black branding of the campaign.
The campaign was markedly different from eBay’s usual look, disrupting the everyday to catch and maintain the customer’s attention.
Another notable feature of the campaign allowed customers to Shop by Category, which did double duty as a source of outfit inspiration and a new way to shop by visual cues.
Software: Photoshop