The design objective was to remain consistent with eBay’s brand while incorporating the Levi’s look and feel.

 

The event ran in three phases, a teaser, a sale, and a reminder, which needed to be subtly different while remaining coherent and recognizable as parts of a single sales event.

 

Keeping the copy central to speak to the urgency of the limited-time event, I created 46 distinct assets and traffic drivers for the campaign, including onsite and offsite ads, emails, in-app and mobile web banners, and more.

 

The promotion garnered over $1M in overall GMV.