The old page lacked structure, had multiple links that led users to the same place, and contained too much unnecessary imagery  that didn’t add value.

 

In order to build consumer confidence, my goal was to keep the design clean, straightforward, and easy to navigate, with seamless interaction, particularly since a substantial percentage of customers would be accessing it via a mobile device.

 

I designed a responsive landing page that provides clear hierarchy, with sections that are clearly outlined. I selected imagery that didn't detract from the copy, and gave the page more breathing room. 

 

The design of the page now works so that the customer can clearly and easily get to where they need in a few clicks.